The GoodAutos Story

Every meaningful business starts with a real problem, and for Rachel, Anthony, and their longtime mentor and business partner Rick, that problem was personal. They grew up around entrepreneurship, learned resilience early, and understood firsthand what it meant to keep moving forward when money was tight and options felt limited.

Reliable transportation was always necessary, but it rarely came without stress. Getting approved for financing often felt out of reach, repairs created anxiety, and finding someone in the automotive world who genuinely treated people with fairness and respect was uncommon.

Through years of shared experiences and honest conversations, one belief became clear. The system could work better for real people, and it should.

GoodAutos was built on that belief.

Built for People Who Need a Vehicle, Not a Gimmick

From the beginning, the goal was to create a dealership that truly put people first, not as a tagline, but as a way of doing business every single day. GoodAutos exists to serve buyers who rely on their vehicle to get to work, support their family, and keep life moving forward.

These are customers who care about reliability, value, and a payment that fits their reality. They want to feel confident in their decision and comfortable throughout the process, without pressure, judgment, or unnecessary complexity.

The vision was simple. Create a place where approval feels possible, the process feels fair, and every customer leaves feeling proud of their purchase.

A Partnership, Not a Transaction

From day one, GoodAutos was designed to feel like a partnership between the dealership and the customer. The buying and servicing experience should feel collaborative, with both sides working toward the same outcome.

When customers succeed, the business succeeds. Trust grows, relationships last, and the community benefits. This philosophy guides how vehicles are selected, how financing is structured, and how customers are supported long after the sale is complete.

Experience That Strengthened the Vision

Along the way, Rachel, Anthony, and Rick connected with Brent Shaw, a lifelong automotive enthusiast and dealership owner with more than four decades of industry experience. Having seen every version of the business, Brent understood the limitations of the old way and believed the industry was ready for something better.

That shared mindset turned into a partnership, and together they opened the first GoodAutos location. Their combined experience and shared values continue to guide the brand and shape every decision made today.

What GoodAutos Stands For Today

GoodAutos is more than a dealership. It represents a promise to treat every customer with honesty, creativity, and respect while proving that automotive lending can be both flexible and responsible.

In a changing world, the automotive experience should evolve with it. When people come first, trust follows, and when trust is built, everyone benefits.

This is not just a business model. This is the GoodAutos story.